Relationships with small business clients typically start with a checking account, but deepening those relationships requires a stronger offering. Banks can help those customers by putting payments at the center, says Derik Sutton, chief marketing officer at Autobooks. “The checking relationship,” he says, “needs to be about facilitating money movement in just as much as it facilitates money movement out.” In this video, he discusses how banks can leverage payments to differentiate in the marketplace.
Topics discussed include:
• Creating Value for the Customer
• Enhancing Adoption