Banks need to enhance their customer-facing platforms in order to stay competitive amid consumers’ ever-evolving preferences. But legacy systems can make it difficult to integrate third-party applications that might appeal to their customers, says Paul Provenzano, vice president of market development of ebankIT. By contrast, open application program interface platforms enable banks to more easily integrate third-party services that may add new value for customers.
Topics discussed include:
• Legacy Platforms
• Third-Party Integration
• Strategy-Driven Technology