The Intersection of Financial Institutions and Technology Leaders

Real-Time Fraud Defense: Data Quality and KYB

May 20, 2025

By Bud Walker

 

Financial institutions face rising fraud risks and tougher compliance demands. Staying ahead takes more than just know your customer operations. Know your business, or KYB, initiatives make a difference, providing a smarter, faster way to vet business clients.

Today’s financial environment is both high fraud and high regulation, meaning financial institutions need robust, scalable, data-driven solutions that evolve with emerging threats. KYB protects your brand, speeds up onboarding and helps build stronger client relationships. And like all data-centric initiatives, KYB works best when powered by clean, verified data.

High-quality data is the engine behind KYB. Data powers electronic identity verification, linking people and businesses to real, confirmed addresses and identities. The result is faster verification, fewer errors and better fraud protection.

Today’s KYB tools pull in data from recognized and trusted sources such as credit bureaus, utility records and government registries. These tools then match this data with official business databases like the Securities and Exchange Commission, enabling near-instant verification of business registration numbers, operational status and firmographic data, ultimately giving financial institutions real-time insight into who they’re working with.

While KYC verifies individuals, KYB checks entire businesses: names, addresses, registration numbers and operational status. It validates an organization’s structure, status and legitimacy. In addition to correcting and completing address and identity data, KYB tools standardize business naming conventions and return verified names directly from source registries. These processes also correct address errors and add missing information, matching names against official records. The tools return the full, verified business name, as registered, to the financial institution.

When financial institutions need to conduct enhanced due diligence, KYB tools facilitate in-depth screening, such as identifying beneficial owners and reviewing financial records and annual filings. This level of analysis is more costly, but it also provides the kind of deep dive that gives financial institutions stronger defenses, especially in high-risk scenarios.

Additionally, KYB tools make it easier for financial institutions to adhere to increasingly complex sanctions compliance. Sanctions compliance is a moving target that spans departments, systems, and databases.

KYB enables centralized, real-time access to global sanctions and politically exposed persons lists, simplifying verification processes across teams and systems. These tools can automate and screen for red flags across major databases from the Office of Foreign Assets Control and specially designated nationals and blocked persons and other international bodies in real time. This can help smooth and streamlined compliance workflows while minimizing risk exposure to your organization.

Negative news screening adds another critical layer in these tools, surfacing adverse media linked to people or businesses outside of formal watchlists. This extra step sharpens reputational and operational risk profiles, which can be especially critical for senior hires, clients and strategic partners.

The pandemic-era relief programs highlight the impact of KYB. The Small Business Administration estimates that as much as $200 billion of the $1.2 trillion disbursed in relief funds may have been fraudulently claimed. That figure underscores how important quick and accurate applicant verification is, flagging bad actors while accelerating funds to those in genuine need. That’s the inherent power of real-time KYB: catching potentially fraudulent actors before they enter the institution, while making sure legitimate businesses get the help and services they need. 

To address the challenge, institutions can now leverage tools embedded in software as a service platforms that blend know your customer and know your business into unified electronic identity verification workflows. Built for scalability, modern KYB tools are flexible, easy to integrate and improving over time. These tools help financial institutions see the full picture, marrying things like sharp address management with global data sources.

KYB helps institutions invest in resilience, efficiency and long-term growth. With access to high-integrity global data, financial institutions can detect red flags early, identify hidden risks and onboard business clients with confidence. It doesn’t have to be a box checking exercise. It’s a path to working smarter and giving teams tools to move faster, act with confidence and stay compliant, without slowing down the customer experience.

As Melissa’s Chief Information Officer, Bud Walker leads the company’s strategic vision and global expansion, helping organizations unlock the potential of their customer data. Connect with Bud on LinkedIn or via email at bud.walker@melissa.com.