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Maximizing Digital Statements

April 20, 2023

By Tori VanCura-Rutland

Bank executives may sometimes overlook the importance of bank statements, but as many frontline bank employees will attest, customers pay attention to them. According to Tori VanCura-Rutland, chief growth officer of HC3, bankers can leverage data-driven metrics to add value to those required monthly statements. Banks can also drive greater adoption of paperless statements by making it the default option for new customers, or by streamlining certain elements in their mobile and online banking channels.

• Providing Financial Insights
• Incorporating Marketing Messages
• Offering Options to Customers

Tori VanCura-Rutland serves as the Chief Growth Officer of HC3. She is responsible for Business Development, Marketing, and Strategic Alliances. Previously with HC3, she worked as the Director of Project Management. Before her work with HC3, Tori served as Associate Director to Ballet Tennessee, Sales/Project Manager with Wolverine Worldwide (NY), Sales Development with Nine West Group (IL), and Project Manager with MediBase. Tori received the Oprah Civic Leadership Award for her work with City Year Chicago, an AmeriCorps-supported program. She has served on the following boards of directors: Association for Financial Technology, Ballet Tennessee, Bessie Smith Cultural Center, and the Tennessee Association of Dance. Tori currently serves on the board of the University of Tennessee’s Digital Marketing Program. Tori received her BA in Sociology with honors from Roosevelt University.

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