Technology moves fast and consumer demands change quickly, making it critical for community banks to keep pace with the market. Application programming interfaces enable banks, in partnership with their core providers, to launch new products in a timely fashion, says Sue Salecky, chief revenue officer at COCC. By using APIs, banks can quickly launch new digital products and services that help with broader goals like deposit retention.
Topics discussed include:
• How APIs Work
• Shifting Consumer Expectations
• Core Providers’ Duties to Bank Clients