For years, bank leaders have thought of digital banking as a way to efficiently serve customers. But because the digital channel gets so much traffic, it should also be considered for its potential to drive revenue, says Alkami Founder Stephen Bohanon. By tracking customer interactions, banks can more accurately predict what products and services an individual will want next. Paired with an online account opening system, banks can more effectively promote products and services in the digital channel.
Topics discussed include:
• A Digital Profit Center
• Tracking Customer Interactions
• Targeted Marketing
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