Banks looking to gain an edge in their commercial banking business could consider differentiating their horizontal and vertical offerings, says Nathan Baumeister, CEO of ZSuite Technologies. Horizontal offerings refer to the suite of products a bank offers, like deposit accounts, while vertical offerings refer to the ways that a bank might customize a product for a particular market. By taking time to talk with clients about their needs and pain points, bankers can gain a better understanding of how they need to tailor products to a given industry.
Topics discussed include:
• Examining Horizontal Versus Vertical Offerings
• Specializing Deposit Account
• Learning From Clients
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