The Intersection of Financial Institutions and Technology Leaders

Digital Payments and Small Business Clients

November 15, 2024

By Derik Sutton

Today’s small businesses need to be able to accept a range of mobile and digital payments, making digital payments paramount to their success. But when they turn to third parties to meet that need, most of that money stays outside of the business’s primary bank, says Derik Sutton, chief marketing officer with Autobooks. To compete for and keep small business clients, banks need to not only offer more robust digital payments options, but also emphasize this in their branding. 

Topics include:
• Point-of-Sale Options
• Deposit Retention
• Social Media Marketing  

Derik Sutton is vice president of marketing at Autobooks. He joined Autobooks in 2018 as vice president of product and experience. As part of the Autobooks executive team, Mr. Sutton now leads the marketing and industry insights for the team.