Examining Generational Differences in Banking: Capturing Gen Z and Millennials

The banking habits and preferences of Americans continue to evolve. In this webinar, we explore generational differences, with a focus on how community and regional institutions can gain a greater slice of Gen Z and millennial populations that currently bank with large, national brands. You’ll gain insights based on original 2024 research from Apiture and The Harris Poll. This webinar is brought to you by: Apiture.

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